It was time for a change. COVID-19 and all of 2020 hit us hard, but also gave us a new purpose and attitude. It allowed us to reevaluate what was truly important, and in the process made us realise how much crap is out there. We are in an industry where brands preach a perfect lifestyle, where they tell you to wake up at 5am, and brainwash you into thinking you have to do your meditation /exercise class to fit into this ideology.

Well let us tell you, you don’t need to do anything but live your own life in the way you want.

Drink the good to continue the bad.

This is our new ethos. We want to celebrate living life (in all its messy glory) to the fullest and understand that to do so, we need to balance out some questionable choices with some good ones to keep the fun rolling.

As a brand, we promise to be authentic. We won’t tell you how to live your life or pretend to live a perfect one. We won’t have a white washed instagram grid or pretend to be something we are not. Life gets messy and we promise to be raw and show this.

At the crux, we make bloody good juice from the best local ingredients and we are proud of it.

That is why we have decided to have our ingredients front and centre on our new labels – they are the heroes. We were sick of having to search for what is in a product, so we brought the ingredients to the fore. Transparency with nothing to hide – we’re extremely proud of the custom blends our team have created.

We don’t take ourselves too seriously and ultimately want to have fun with our products and the business we come to work with every day, otherwise what is the point?

We are in this for the long run and have decided to make these changes to fuel our love for what we do.

We are Refresh Juice Perth.